Commitment issues

With all the demands on my mother-wife-entrepreneur's life, it makes sense that I would question whether or not I am willing to fully commit to yet another obligation. Right? That is how I feel about this blog. Though I know that it is part of a successful marketing plan, and writing is something I always planned to dabble in, it is another time consuming, weigh-on-your-mind commitment. Of course, I've already admitted the fear this invokes in me so I may have ulterior motives in looking for more excuses to procrastinate. Did I mention that I am a HUGE procrastinator? I was recently reading an article in The New York Times about business blogging that says I am supposed to "define [the] editorial vision" of my blog (tone, content, look, and frequency) before I begin. As if that wasn't enough to make me feel a bit deflated, it went on to tell me that I need to be credible and offer insight into my area of expertise. What area of expertise? I think you can tell that instead I am winging it. I hope that appeals to you less structured people out there (if anyone ever actually stumbles upon this). So, I have hired my Web designers and logo designer and opened my wholesale accounts. I have my gift boxes in hand (re-using from previous brick and mortar gift boutique) and have found my grosgrain ribbon source. I have decided on a shipping method and know which size boxes are needed. I have found the best price for biodegradable packaging peanuts and where my logo labels will be printed. I have even started the feared blog. I guess I may just have to write that copy now. How long have I been saying that? I promise I won't mention it again until I have actually started writing it--more than just the headings. And, I'll try to blog about something other than not blogging.